Keys Soulcare Review: How Alicia Keys’ Beauty Brand Really Holds Up

Keys Soulcare Review: How Alicia Keys' Beauty Brand Really Holds Up

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Back in 2016, when contouring and also overlined lips were popular, Alicia Keys redefined the appeal criteria by pledging to quit putting on make-up. Her choice was unusual, specifically in home entertainment—the globe of glamour and also beauty.

“I hope to God it’s a revolution. ‘Cause I don’t want to cover up anymore,” she composed in an essay for Lena Dunham‘s Lenny Letter at the time. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”

Fast ahead to 2020 and also Alicia is getting in the appeal area with the launch of Keys Soulcare, a brand name she refers to as “serious skincare” with “soul-nurturing rituals.”

Because of the vocalist’s special method to appeal, her brand name really feels various from what’s currently on the marketplace. For one, the Grammy champion is concentrated on self-care and also exactly how that plays an essential function in everybody’s skin care regimen. The very first collection, that includes a cream, face roller and also candle light, all consist of a concept of some kind. “I welcome all circumstances as catalysts for change,” one affirmation reviews.

Each item is additionally instilled with an active ingredient which contains recovery residential properties for the mind, body and also heart. But whether you count on the power of crystals, the solutions were established in collaboration with Dr. Renée Snyder, a board-certified Dermatologist based in Austin, Texas. It’s that included layer of definition and also added treatment that makes Keys Soulcare attract attention.

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