Ought to You Begin a Podcast?

Podcasting 101

A podcast is a sequence of digital audio information {that a} consumer can stream or obtain to a private system. Whereas some podcasts additionally embrace a video part, most present audio-only episodes. Podcasts are available a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies broadly, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, wished to supply health training immediately from the highest consultants in train and science to assist counter any misinformation. “As an educator with entry to a variety of different educators, I wished to supply perception into the varieties of conversations that we have been having at varied occasions; a take a look at what high health educators discover fascinating.” As a well being and train skilled, offering motivation and training to your shoppers may enhance shopper connection and retention, whereas additionally making it attainable to achieve new shoppers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Enterprise podcast to supply insights and ideas for studio homeowners and managers by way of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been in a position to construct deeper relationships with my present shoppers (they reference my podcast) and I like that I get to talk with folks everywhere in the world about health enterprise development.”

Do you’ve a message to share? Do you wish to join with present shoppers or appeal to new shoppers? Then a podcast could also be an excellent match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus instructional alternative and a manner to connect with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our periods.”

Creating New Alternatives By way of Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with the best way to navigate within the health house. McCall used this as a possibility to strategy varied health business leaders. “I used to be in a position to have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a marketing consultant, having these conversations gave me helpful insights on the course of the business that I may then use as I labored with varied shopper organizations,” explains McCall.

Simpson skilled related benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which might be essential to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been in a position to join with different professionals: health execs, therapists and dietitians, and have constructed relationships which have offered cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the business. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.

Listed here are three issues to consider earlier than beginning a podcast:

  1. Establish your objective: Are you trying to enhance your credibility within the area, be taught from others, or community to seek out extra talking, writing or different alternatives within the health business. Take the time to first establish your distinctive standpoint or area of interest. There isn’t a proper reply—solely what’s best for you.
  2. Determine in your present kind: Do you wish to create a solo present through which you share your experience or would you like to have a cohost? Do you propose to interview others within the business, and in that case, how will you attain out to attainable company?
  3. Schedule and plan: Podcasting will be time-consuming relying on the kind of podcast you wish to launch, if you’ll be doing it your self or you probably have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop if you happen to’re keen to place within the time and work. As you propose, be lifelike concerning the time you’ve accessible to dedicate to your podcast.

Getting began doesn’t must be difficult or costly. When beginning out, use what you’ve and file. You’ll be able to be taught over time and you’ll enhance with constant apply. As you develop your viewers, plan to put money into higher-quality gear, akin to a microphone and enhancing software program, as your funds permits. McCall advises sticking with the fundamentals and specializing in creating good content material and having insightful conversations with company.

Podcasting Instruments to Get You Began

Mission administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Modifying: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest funds microphone: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast begin information for well being and train professionals.  

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