Ought to You Begin a Podcast?

Podcasting 101

A podcast is a collection of digital audio recordsdata {that a} person can stream or obtain to a private machine. Whereas some podcasts additionally embody a video part, most present audio-only episodes. Podcasts are available in a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a standard interview. The size of podcasts varies broadly, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, needed to supply health training straight from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to lots of different educators, I needed to supply perception into the forms of conversations that we had been having at numerous occasions; a have a look at what high health educators discover fascinating.” As a well being and train skilled, offering motivation and training on your shoppers may improve shopper connection and retention, whereas additionally making it attainable to succeed in new shoppers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio house owners to construct and develop their companies. She created The Pilates Enterprise podcast to supply insights and suggestions for studio house owners and managers by simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present shoppers (they reference my podcast) and I really like that I get to talk with individuals all around the world about health enterprise progress.”

Do you could have a message to share? Do you wish to join with present shoppers or entice new shoppers? Then a podcast could also be an ideal match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus instructional alternative and a means to hook up with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure matters come up in our classes.”

Creating New Alternatives By Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with the way to navigate within the health area. McCall used this as a chance to strategy numerous health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to study, collaborate and community. “As somebody who has been working as a guide, having these conversations gave me useful insights on the course of the business that I may then use as I labored with numerous shopper organizations,” explains McCall.

Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about matters which might be vital to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been capable of join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have supplied cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a pacesetter within the business. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.

Listed below are three issues to consider earlier than beginning a podcast:

1. Establish your objective: Are you seeking to improve your credibility within the discipline, study from others, or community to search out extra talking, writing or different alternatives within the health business. Take the time to first establish your distinctive viewpoint or area of interest. There is no such thing as a proper reply—solely what’s best for you.
2. Resolve in your present sort: Do you wish to create a solo present wherein you share your experience or would you like to have a cohost? Do you propose to interview others within the business, and if that’s the case, how will you attain out to attainable visitors?
3. Schedule and plan: Podcasting could be time-consuming relying on the kind of podcast you wish to launch, if you may be doing it your self or you probably have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop if you happen to’re prepared to place within the time and work. As you propose, be practical in regards to the time you could have accessible to dedicate to your podcast.

Getting began doesn’t must be difficult or costly. When beginning out, use what you could have and report. You’ll be able to study over time and you’ll enhance with constant apply. As you develop your viewers, plan to put money into higher-quality gear, akin to a microphone and enhancing software program, as your funds permits. McCall advises sticking with the fundamentals and specializing in creating good content material and having insightful conversations with visitors.

Podcasting Instruments to Get You Began

Venture administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Modifying: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Finest funds microphone: Samson Applied sciences Q2U

For extra data on podcasting, obtain this fast begin information for well being and train professionals.