Ought to You Begin a Podcast?

Podcasting 101

A podcast is a collection of digital audio information {that a} person can stream or obtain to a private gadget. Whereas some podcasts additionally embody a video element, most present audio-only episodes. Podcasts are available in a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies broadly, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, needed to offer health schooling straight from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to plenty of different educators, I needed to offer perception into the forms of conversations that we had been having at numerous occasions; a have a look at what high health educators discover attention-grabbing.” As a well being and train skilled, offering motivation and schooling in your purchasers might enhance shopper connection and retention, whereas additionally making it doable to achieve new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio house owners to construct and develop their companies. She created The Pilates Enterprise podcast to offer insights and ideas for studio house owners and managers via simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present purchasers (they reference my podcast) and I really like that I get to talk with folks all around the world about health enterprise progress.”

Do you might have a message to share? Do you need to join with present purchasers or entice new purchasers? Then a podcast could also be an important match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a method to hook up with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our periods.”

Creating New Alternatives By way of Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with the way to navigate within the health house. McCall used this as a chance to strategy numerous health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a advisor, having these conversations gave me beneficial insights on the course of the business that I might then use as I labored with numerous shopper organizations,” explains McCall.

Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which can be vital to me personally and professionally,” she explains. Podcasting additionally provided her alternatives to community. “I’ve been capable of join with different professionals: health execs, therapists and dietitians, and have constructed relationships which have supplied cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the business. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed here are three issues to consider earlier than beginning a podcast:

1. Establish your objective: Are you trying to enhance your credibility within the area, be taught from others, or community to seek out extra talking, writing or different alternatives within the health business. Take the time to first establish your distinctive standpoint or area of interest. There isn’t any proper reply—solely what’s best for you.
2. Determine in your present sort: Do you need to create a solo present by which you share your experience or would you like to have a cohost? Do you intend to interview others within the business, and if that’s the case, how will you attain out to doable visitors?
3. Schedule and plan: Podcasting might be time-consuming relying on the kind of podcast you need to launch, if you can be doing it your self or when you’ve got assist. Whatever the format, making a podcast entails content material planning, analysis, outlining and scriptwriting, recording, modifying, publishing and selling. A podcast will solely develop in case you’re prepared to place within the time and work. As you intend, be lifelike in regards to the time you might have out there to dedicate to your podcast.

Getting began doesn’t must be difficult or costly. When beginning out, use what you might have and file. You may be taught over time and you’ll enhance with constant observe. As you develop your viewers, plan to spend money on higher-quality tools, comparable to a microphone and modifying software program, as your funds permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with visitors.

Podcasting Instruments to Get You Began

Venture administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Modifying: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest funds microphone: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast begin information for well being and train professionals.