Ought to You Begin a Podcast?

Podcasting 101

A podcast is a sequence of digital audio recordsdata {that a} person can stream or obtain to a private gadget. Whereas some podcasts additionally embody a video part, most present audio-only episodes. Podcasts are available quite a lot of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a standard interview. The size of podcasts varies broadly, relying on the subject and the host.

Why do you have to begin a podcast? Pete McCall, host of the All About Health podcast, needed to offer health schooling immediately from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to loads of different educators, I needed to offer perception into the forms of conversations that we have been having at numerous occasions; a have a look at what prime health educators discover attention-grabbing.” As a well being and train skilled, offering motivation and schooling on your purchasers might enhance shopper connection and retention, whereas additionally making it potential to succeed in new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Enterprise podcast to offer insights and ideas for studio homeowners and managers by means of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present purchasers (they reference my podcast) and I really like that I get to talk with folks all around the world about health enterprise development.”

Do you could have a message to share? Do you wish to join with present purchasers or entice new purchasers? Then a podcast could also be an amazing match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a manner to connect with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our periods.”

Creating New Alternatives By means of Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with find out how to navigate within the health area. McCall used this as a chance to strategy numerous health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a marketing consultant, having these conversations gave me invaluable insights on the path of the business that I might then use as I labored with numerous shopper organizations,” explains McCall.

Simpson skilled related benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which are necessary to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been capable of join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have offered cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the business. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed below are three issues to consider earlier than beginning a podcast:

1. Establish your aim: Are you seeking to enhance your credibility within the subject, be taught from others, or community to search out extra talking, writing or different alternatives within the health business. Take the time to first determine your distinctive standpoint or area of interest. There is no such thing as a proper reply—solely what’s best for you.
2. Determine in your present sort: Do you wish to create a solo present by which you share your experience or would you like to have a cohost? Do you intend to interview others within the business, and in that case, how will you attain out to potential friends?
3. Schedule and plan: Podcasting could be time-consuming relying on the kind of podcast you wish to launch, if you’ll be doing it your self or if in case you have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, modifying, publishing and selling. A podcast will solely develop for those who’re keen to place within the time and work. As you intend, be reasonable concerning the time you could have obtainable to dedicate to your podcast.

Getting began doesn’t should be difficult or costly. When beginning out, use what you could have and document. You possibly can be taught over time and you’ll enhance with constant apply. As you develop your viewers, plan to put money into higher-quality gear, corresponding to a microphone and modifying software program, as your finances permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with friends.

Podcasting Instruments to Get You Began

Undertaking administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Enhancing: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest finances microphone: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast begin information for well being and train professionals.