Ought to You Begin a Podcast?

Podcasting 101

A podcast is a collection of digital audio information {that a} person can stream or obtain to a private machine. Whereas some podcasts additionally embody a video element, most present audio-only episodes. Podcasts are available in quite a lot of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies extensively, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, needed to supply health training immediately from the highest consultants in train and science to assist counter any misinformation. “As an educator with entry to a number of different educators, I needed to supply perception into the kinds of conversations that we have been having at numerous occasions; a have a look at what prime health educators discover fascinating.” As a well being and train skilled, offering motivation and training to your shoppers might improve consumer connection and retention, whereas additionally making it doable to succeed in new shoppers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Enterprise podcast to supply insights and suggestions for studio homeowners and managers by way of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present shoppers (they reference my podcast) and I like that I get to talk with folks all around the world about health enterprise progress.”

Do you’ve got a message to share? Do you wish to join with present shoppers or entice new shoppers? Then a podcast could also be an important match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a approach to hook up with the oldsters I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our classes.”

Creating New Alternatives Via Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with easy methods to navigate within the health area. McCall used this as a possibility to method numerous health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a guide, having these conversations gave me priceless insights on the course of the business that I might then use as I labored with numerous consumer organizations,” explains McCall.

Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which are essential to me personally and professionally,” she explains. Podcasting additionally provided her alternatives to community. “I’ve been capable of join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have offered cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the business. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed here are three issues to consider earlier than beginning a podcast:

  1. Establish your purpose: Are you trying to improve your credibility within the discipline, be taught from others, or community to seek out extra talking, writing or different alternatives within the health business. Take the time to first determine your distinctive perspective or area of interest. There is no such thing as a proper reply—solely what’s best for you.
  2. Determine in your present kind: Do you wish to create a solo present by which you share your experience or would you favor to have a cohost? Do you intend to interview others within the business, and if that’s the case, how will you attain out to doable visitors?
  3. Schedule and plan: Podcasting may be time-consuming relying on the kind of podcast you wish to launch, if you may be doing it your self or when you have assist. Whatever the format, making a podcast entails content material planning, analysis, outlining and scriptwriting, recording, modifying, publishing and selling. A podcast will solely develop if you happen to’re prepared to place within the time and work. As you intend, be practical in regards to the time you’ve got accessible to dedicate to your podcast.

Getting began doesn’t must be difficult or costly. When beginning out, use what you’ve got and report. You possibly can be taught over time and you’ll enhance with constant apply. As you develop your viewers, plan to spend money on higher-quality gear, corresponding to a microphone and modifying software program, as your funds permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with visitors.

Podcasting Instruments to Get You Began

Mission administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Enhancing: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Finest funds microphone: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast begin information for well being and train professionals.  

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