Ought to You Begin a Podcast?

Podcasting 101

A podcast is a sequence of digital audio recordsdata {that a} consumer can stream or obtain to a private machine. Whereas some podcasts additionally embrace a video part, most present audio-only episodes. Podcasts are available quite a lot of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies extensively, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, wished to supply health training straight from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to loads of different educators, I wished to supply perception into the varieties of conversations that we have been having at varied occasions; a take a look at what high health educators discover attention-grabbing.” As a well being and train skilled, offering motivation and training to your purchasers might enhance consumer connection and retention, whereas additionally making it attainable to achieve new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio house owners to construct and develop their companies. She created The Pilates Enterprise podcast to supply insights and ideas for studio house owners and managers via simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present purchasers (they reference my podcast) and I like that I get to talk with individuals everywhere in the world about health enterprise progress.”

Do you’ve got a message to share? Do you wish to join with present purchasers or appeal to new purchasers? Then a podcast could also be an amazing match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus instructional alternative and a approach to connect with the oldsters I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our classes.”

Creating New Alternatives By way of Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with the way to navigate within the health house. McCall used this as a possibility to method varied health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to study, collaborate and community. “As somebody who has been working as a advisor, having these conversations gave me beneficial insights on the path of the business that I might then use as I labored with varied consumer organizations,” explains McCall.

Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which might be necessary to me personally and professionally,” she explains. Podcasting additionally provided her alternatives to community. “I’ve been capable of join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have supplied cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the business. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed here are three issues to consider earlier than beginning a podcast:

1. Determine your aim: Are you seeking to enhance your credibility within the area, study from others, or community to search out extra talking, writing or different alternatives within the health business. Take the time to first establish your distinctive standpoint or area of interest. There is no such thing as a proper reply—solely what’s best for you.
2. Determine in your present sort: Do you wish to create a solo present during which you share your experience or would you like to have a cohost? Do you propose to interview others within the business, and if that’s the case, how will you attain out to attainable friends?
3. Schedule and plan: Podcasting will be time-consuming relying on the kind of podcast you wish to launch, if you’ll be doing it your self or if in case you have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop in case you’re prepared to place within the time and work. As you propose, be real looking in regards to the time you’ve got obtainable to dedicate to your podcast.

Getting began doesn’t must be sophisticated or costly. When beginning out, use what you’ve got and file. You’ll be able to study over time and you’ll enhance with constant apply. As you develop your viewers, plan to spend money on higher-quality tools, corresponding to a microphone and enhancing software program, as your price range permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with friends.

Podcasting Instruments to Get You Began

Challenge administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Modifying: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest price range microphone: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast begin information for well being and train professionals.