Ought to You Begin a Podcast?

Podcasting 101

A podcast is a collection of digital audio recordsdata {that a} consumer can stream or obtain to a private system. Whereas some podcasts additionally embody a video element, most present audio-only episodes. Podcasts are available in a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a standard interview. The size of podcasts varies extensively, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, needed to supply health training immediately from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to quite a lot of different educators, I needed to supply perception into the sorts of conversations that we had been having at varied occasions; a take a look at what high health educators discover attention-grabbing.” As a well being and train skilled, offering motivation and training to your purchasers might improve consumer connection and retention, whereas additionally making it potential to succeed in new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Enterprise podcast to supply insights and suggestions for studio homeowners and managers by way of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been in a position to construct deeper relationships with my present purchasers (they reference my podcast) and I really like that I get to talk with folks all around the world about health enterprise progress.”

Do you will have a message to share? Do you wish to join with present purchasers or entice new purchasers? Then a podcast could also be an important match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the proper complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a approach to connect with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our classes.”

Creating New Alternatives By means of Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with find out how to navigate within the health area. McCall used this as a chance to method varied health trade leaders. “I used to be in a position to have conversations with trade leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to study, collaborate and community. “As somebody who has been working as a marketing consultant, having these conversations gave me priceless insights on the course of the trade that I might then use as I labored with varied consumer organizations,” explains McCall.

Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which might be essential to me personally and professionally,” she explains. Podcasting additionally provided her alternatives to community. “I’ve been in a position to join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have offered cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the trade. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed here are three issues to consider earlier than beginning a podcast:

1. Determine your aim: Are you seeking to improve your credibility within the discipline, study from others, or community to search out extra talking, writing or different alternatives within the health trade. Take the time to first determine your distinctive perspective or area of interest. There isn’t any proper reply—solely what’s best for you.
2. Determine in your present sort: Do you wish to create a solo present during which you share your experience or would you favor to have a cohost? Do you intend to interview others within the trade, and if that’s the case, how will you attain out to potential visitors?
3. Schedule and plan: Podcasting may be time-consuming relying on the kind of podcast you wish to launch, if you can be doing it your self or when you have assist. Whatever the format, making a podcast entails content material planning, analysis, outlining and scriptwriting, recording, modifying, publishing and selling. A podcast will solely develop should you’re prepared to place within the time and work. As you intend, be sensible in regards to the time you will have out there to dedicate to your podcast.

Getting began doesn’t must be difficult or costly. When beginning out, use what you will have and document. You’ll be able to study over time and you’ll enhance with constant apply. As you develop your viewers, plan to spend money on higher-quality gear, corresponding to a microphone and modifying software program, as your price range permits. McCall advises sticking with the fundamentals and specializing in creating good content material and having insightful conversations with visitors.

Podcasting Instruments to Get You Began

Challenge administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Enhancing: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest price range microphone: Samson Applied sciences Q2U

For extra data on podcasting, obtain this fast begin information for well being and train professionals.