Podcasting 101
A podcast is a collection of digital audio information {that a} consumer can stream or obtain to a private gadget. Whereas some podcasts additionally embrace a video part, most present audio-only episodes. Podcasts are available in quite a lot of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies extensively, relying on the subject and the host.
Why do you have to begin a podcast? Pete McCall, host of the All About Health podcast, needed to offer health training immediately from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to a variety of different educators, I needed to offer perception into the sorts of conversations that we had been having at varied occasions; a take a look at what prime health educators discover attention-grabbing.” As a well being and train skilled, offering motivation and training to your shoppers may enhance shopper connection and retention, whereas additionally making it attainable to succeed in new shoppers.
Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio house owners to construct and develop their companies. She created The Pilates Enterprise podcast to offer insights and ideas for studio house owners and managers via simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present shoppers (they reference my podcast) and I like that I get to talk with individuals everywhere in the world about health enterprise progress.”
Do you may have a message to share? Do you need to join with present shoppers or appeal to new shoppers? Then a podcast could also be a terrific match for you.
Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the proper complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a means to connect with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure matters come up in our periods.”
Creating New Alternatives By Podcasting
When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with tips on how to navigate within the health house. McCall used this as a possibility to strategy varied health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.
Podcasting creates new alternatives to study, collaborate and community. “As somebody who has been working as a marketing consultant, having these conversations gave me priceless insights on the path of the business that I may then use as I labored with varied shopper organizations,” explains McCall.
Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about matters which can be essential to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been capable of join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have supplied cross-client referrals and have opened up the door for different enterprise collaborations.”
Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a pacesetter within the business. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.
Listed below are three issues to consider earlier than beginning a podcast:
- Determine your aim: Are you seeking to enhance your credibility within the area, study from others, or community to search out extra talking, writing or different alternatives within the health business. Take the time to first establish your distinctive perspective or area of interest. There isn’t any proper reply—solely what’s best for you.
- Determine in your present sort: Do you need to create a solo present during which you share your experience or would you like to have a cohost? Do you propose to interview others within the business, and in that case, how will you attain out to attainable company?
- Schedule and plan: Podcasting could be time-consuming relying on the kind of podcast you need to launch, if you can be doing it your self or in case you have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop in case you’re prepared to place within the time and work. As you propose, be sensible in regards to the time you may have obtainable to dedicate to your podcast.
Getting began doesn’t must be sophisticated or costly. When beginning out, use what you may have and file. You’ll be able to study over time and you’ll enhance with constant follow. As you develop your viewers, plan to spend money on higher-quality tools, similar to a microphone and enhancing software program, as your price range permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with company.
Podcasting Instruments to Get You Began
Challenge administration: Asana or Trello
Episode administration: Airtable, Trello or a spreadsheet
Scheduling: Calendly
Recording: Zoom or Riverside.fm
Enhancing: GarageBand or Audacity
Transcription: Descript
Internet hosting: Buzzsprout
Finest price range microphone: Samson Applied sciences Q2U
For extra data on podcasting, obtain this fast begin information for well being and train professionals.
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