Ought to You Begin a Podcast?

Podcasting 101

A podcast is a collection of digital audio recordsdata {that a} person can stream or obtain to a private machine. Whereas some podcasts additionally embrace a video element, most present audio-only episodes. Podcasts are available in quite a lot of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a standard interview. The size of podcasts varies extensively, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, needed to offer health training instantly from the highest consultants in train and science to assist counter any misinformation. “As an educator with entry to a number of different educators, I needed to offer perception into the sorts of conversations that we had been having at numerous occasions; a take a look at what prime health educators discover fascinating.” As a well being and train skilled, offering motivation and training on your purchasers may improve shopper connection and retention, whereas additionally making it doable to succeed in new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio house owners to construct and develop their companies. She created The Pilates Enterprise podcast to offer insights and suggestions for studio house owners and managers via simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present purchasers (they reference my podcast) and I like that I get to talk with individuals all around the world about health enterprise development.”

Do you may have a message to share? Do you wish to join with present purchasers or appeal to new purchasers? Then a podcast could also be an amazing match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the proper complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a means to connect with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure matters come up in our periods.”

Creating New Alternatives By means of Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with easy methods to navigate within the health area. McCall used this as a possibility to strategy numerous health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to study, collaborate and community. “As somebody who has been working as a guide, having these conversations gave me invaluable insights on the path of the business that I may then use as I labored with numerous shopper organizations,” explains McCall.

Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about matters which can be necessary to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been capable of join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have supplied cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a pacesetter within the business. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.

Listed below are three issues to consider earlier than beginning a podcast:

1. Establish your objective: Are you seeking to improve your credibility within the subject, study from others, or community to search out extra talking, writing or different alternatives within the health business. Take the time to first establish your distinctive perspective or area of interest. There isn’t a proper reply—solely what’s best for you.
2. Resolve in your present sort: Do you wish to create a solo present by which you share your experience or would you favor to have a cohost? Do you propose to interview others within the business, and if that’s the case, how will you attain out to doable company?
3. Schedule and plan: Podcasting may be time-consuming relying on the kind of podcast you wish to launch, if you may be doing it your self or you probably have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop for those who’re keen to place within the time and work. As you propose, be sensible concerning the time you may have obtainable to dedicate to your podcast.

Getting began doesn’t must be difficult or costly. When beginning out, use what you may have and document. You may study over time and you’ll enhance with constant apply. As you develop your viewers, plan to spend money on higher-quality tools, akin to a microphone and enhancing software program, as your finances permits. McCall advises sticking with the fundamentals and specializing in creating good content material and having insightful conversations with company.

Podcasting Instruments to Get You Began

Venture administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Modifying: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest finances microphone: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast begin information for well being and train professionals.