Ought to You Begin a Podcast?

Ought to You Begin a Podcast?

Podcasting 101

A podcast is a sequence of digital audio information {that a} person can stream or obtain to a private machine. Whereas some podcasts additionally embrace a video element, most present audio-only episodes. Podcasts are available in a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies broadly, relying on the subject and the host.

Why do you have to begin a podcast? Pete McCall, host of the All About Health podcast, needed to offer health schooling straight from the highest consultants in train and science to assist counter any misinformation. “As an educator with entry to numerous different educators, I needed to offer perception into the kinds of conversations that we had been having at varied occasions; a take a look at what prime health educators discover fascinating.” As a well being and train skilled, offering motivation and schooling in your purchasers might enhance shopper connection and retention, whereas additionally making it potential to achieve new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Enterprise podcast to offer insights and ideas for studio homeowners and managers by means of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present purchasers (they reference my podcast) and I like that I get to talk with folks everywhere in the world about health enterprise development.”

Do you will have a message to share? Do you wish to join with present purchasers or entice new purchasers? Then a podcast could also be an important match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a means to hook up with the oldsters I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our classes.”

Creating New Alternatives By means of Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with how one can navigate within the health area. McCall used this as a chance to method varied health trade leaders. “I used to be capable of have conversations with trade leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a advisor, having these conversations gave me priceless insights on the route of the trade that I might then use as I labored with varied shopper organizations,” explains McCall.

Simpson skilled related benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which might be necessary to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been capable of join with different professionals: health execs, therapists and dietitians, and have constructed relationships which have supplied cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the trade. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed here are three issues to consider earlier than beginning a podcast:

  1. Establish your objective: Are you seeking to enhance your credibility within the subject, be taught from others, or community to search out extra talking, writing or different alternatives within the health trade. Take the time to first determine your distinctive perspective or area of interest. There is no such thing as a proper reply—solely what’s best for you.
  2. Determine in your present sort: Do you wish to create a solo present during which you share your experience or would you favor to have a cohost? Do you intend to interview others within the trade, and in that case, how will you attain out to potential visitors?
  3. Schedule and plan: Podcasting may be time-consuming relying on the kind of podcast you wish to launch, if you can be doing it your self or when you’ve got assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, modifying, publishing and selling. A podcast will solely develop for those who’re keen to place within the time and work. As you intend, be real looking concerning the time you will have accessible to dedicate to your podcast.

Getting began doesn’t need to be sophisticated or costly. When beginning out, use what you will have and document. You possibly can be taught over time and you’ll enhance with constant apply. As you develop your viewers, plan to put money into higher-quality tools, similar to a microphone and modifying software program, as your funds permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with visitors.

Podcasting Instruments to Get You Began

Challenge administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Modifying: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Finest funds microphone: Samson Applied sciences Q2U


For extra info on podcasting, obtain this fast begin information for well being and train professionals.  

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