Ought to You Begin a Podcast?

Podcasting 101

A podcast is a collection of digital audio recordsdata {that a} consumer can stream or obtain to a private gadget. Whereas some podcasts additionally embrace a video part, most present audio-only episodes. Podcasts are available a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a standard interview. The size of podcasts varies extensively, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, wished to offer health schooling instantly from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to a variety of different educators, I wished to offer perception into the forms of conversations that we had been having at varied occasions; a have a look at what prime health educators discover fascinating.” As a well being and train skilled, offering motivation and schooling to your purchasers may improve consumer connection and retention, whereas additionally making it attainable to succeed in new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio house owners to construct and develop their companies. She created The Pilates Enterprise podcast to offer insights and ideas for studio house owners and managers by way of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present purchasers (they reference my podcast) and I like that I get to talk with folks all around the world about health enterprise development.”

Do you’ve gotten a message to share? Do you need to join with present purchasers or entice new purchasers? Then a podcast could also be an excellent match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the proper complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a manner to connect with the oldsters I work with as a result of I can refer them to particular episodes to take a look at when sure matters come up in our periods.”

Creating New Alternatives By way of Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with the way to navigate within the health house. McCall used this as a chance to method varied health trade leaders. “I used to be capable of have conversations with trade leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a advisor, having these conversations gave me beneficial insights on the route of the trade that I may then use as I labored with varied consumer organizations,” explains McCall.

Simpson skilled related benefits and alternatives. “Having a podcast has given me the chance to speak publicly about matters which are necessary to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been capable of join with different professionals: health execs, therapists and dietitians, and have constructed relationships which have offered cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a pacesetter within the trade. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.

Listed below are three issues to consider earlier than beginning a podcast:

  1. Determine your objective: Are you seeking to improve your credibility within the subject, be taught from others, or community to seek out extra talking, writing or different alternatives within the health trade. Take the time to first establish your distinctive viewpoint or area of interest. There isn’t any proper reply—solely what’s best for you.
  2. Determine in your present kind: Do you need to create a solo present wherein you share your experience or would you favor to have a cohost? Do you propose to interview others within the trade, and if that’s the case, how will you attain out to attainable company?
  3. Schedule and plan: Podcasting could be time-consuming relying on the kind of podcast you need to launch, if you can be doing it your self or you probably have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop in the event you’re prepared to place within the time and work. As you propose, be lifelike concerning the time you’ve gotten out there to dedicate to your podcast.

Getting began doesn’t need to be sophisticated or costly. When beginning out, use what you’ve gotten and document. You’ll be able to be taught over time and you’ll enhance with constant apply. As you develop your viewers, plan to spend money on higher-quality tools, comparable to a microphone and enhancing software program, as your funds permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with company.

Podcasting Instruments to Get You Began

Challenge administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Enhancing: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest funds microphone: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast begin information for well being and train professionals.  

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