Ought to You Begin a Podcast?

Podcasting 101

A podcast is a sequence of digital audio information {that a} consumer can stream or obtain to a private gadget. Whereas some podcasts additionally embody a video part, most present audio-only episodes. Podcasts are available in a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies broadly, relying on the subject and the host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, wished to offer health schooling instantly from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to a variety of different educators, I wished to offer perception into the varieties of conversations that we have been having at varied occasions; a have a look at what high health educators discover fascinating.” As a well being and train skilled, offering motivation and schooling to your shoppers might enhance shopper connection and retention, whereas additionally making it doable to succeed in new shoppers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Enterprise podcast to offer insights and ideas for studio homeowners and managers by way of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been in a position to construct deeper relationships with my present shoppers (they reference my podcast) and I really like that I get to talk with individuals all around the world about health enterprise development.”

Do you could have a message to share? Do you need to join with present shoppers or entice new shoppers? Then a podcast could also be an awesome match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the proper complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a method to connect with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure matters come up in our periods.”

Creating New Alternatives By Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with learn how to navigate within the health house. McCall used this as a chance to strategy varied health business leaders. “I used to be in a position to have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a marketing consultant, having these conversations gave me precious insights on the path of the business that I might then use as I labored with varied shopper organizations,” explains McCall.

Simpson skilled related benefits and alternatives. “Having a podcast has given me the chance to speak publicly about matters which are essential to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been in a position to join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have supplied cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the business. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed here are three issues to consider earlier than beginning a podcast:

  1. Determine your purpose: Are you trying to enhance your credibility within the discipline, be taught from others, or community to search out extra talking, writing or different alternatives within the health business. Take the time to first determine your distinctive viewpoint or area of interest. There is no such thing as a proper reply—solely what’s best for you.
  2. Determine in your present kind: Do you need to create a solo present wherein you share your experience or would you like to have a cohost? Do you intend to interview others within the business, and if that’s the case, how will you attain out to doable company?
  3. Schedule and plan: Podcasting might be time-consuming relying on the kind of podcast you need to launch, if you may be doing it your self or when you have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop in the event you’re keen to place within the time and work. As you intend, be real looking concerning the time you could have out there to dedicate to your podcast.

Getting began doesn’t need to be difficult or costly. When beginning out, use what you could have and report. You may be taught over time and you’ll enhance with constant follow. As you develop your viewers, plan to spend money on higher-quality tools, similar to a microphone and enhancing software program, as your funds permits. McCall advises sticking with the fundamentals and specializing in creating good content material and having insightful conversations with company.

Podcasting Instruments to Get You Began

Undertaking administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Enhancing: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest funds microphone: Samson Applied sciences Q2U


For extra data on podcasting, obtain this fast begin information for well being and train professionals.  

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