The Case for Kraken

A brand new subvariant of SARS-CoV-2 is quickly taking on within the U.S.—probably the most transmissible that has ever been detected. It’s referred to as XBB.1.5, in reference to its standing as a hybrid of two prior strains of Omicron, BA.2.10.1 and BA.2.75. It’s additionally referred to as “Kraken.”

Not by everybody, although. The nickname Kraken was ginned up by a casual group of scientists on Twitter and has caught on at some—however just some—main information retailers. As one evolutionary virologist advised The Atlantic earlier this week, the title—a reference to the folkloric sea monster—“appears clearly supposed to scare the shit out of individuals” and serves no substantive goal for speaking science.

Sure, Kraken is klickbait. It’s arbitrary, unofficial, and untethered to particular details of evolution or epidemiology—a determined play to get consideration. And mazel tov for that. We should always all rejoice at this silly title’s arrival. Lengthy dwell the Kraken! Might XBB.1.5 sink into the ocean.

Since Omicron unfold world wide within the fall of 2021, we’ve been subjected to a stultifying slew of jargon from the well being authorities. Miniature waves of latest infections hold lapping at our shores, and the names of the Omicron subvariants that produce them slop collectively in a cryptic muck: XBB.1.5 has overtaken BA.5 in latest weeks, and in addition BF.7, in addition to BQ.1 and BQ.1.1; in China, BA.5.2 is shortly spreading. One may ask, with out a shred of undue panic, how frightened we needs to be—however the naming scheme itself precludes a solution. You don’t even have to ask, it says. You’ll by no means totally perceive.

This isn’t subtext; it’s express. A spokesperson for the World Well being Group advised my colleague Jacob Stern that individuals ought to be pleased about the arcane pronouncements of our main worldwide consortia. “The general public doesn’t want to tell apart between these Omicron subvariants to be able to higher perceive their danger or the measures they should take to guard themselves,” he mentioned. “If there’s a new variant that requires public communication and discourse, it will be designated a brand new variant of concern and assigned a brand new label.” In different phrases: None of what we’re seeing now could be unhealthy sufficient to advantage a lot consideration. You don’t have to make any brand-new precautions, so we don’t want to speak about it.

The general public could not want to attract distinctions, however do these distinctions actually must be obscured? A distinct set of names, one which isn’t precision-engineered to harpoon folks’s curiosity, wouldn’t need to idiot us into feeling false alarm. It’s not as if our behavior of assigning frequent names to storms results in widespread panic each summer time. When Hurricane Earl appeared final September, nobody rushed right into a bunker simply because they knew what it was referred to as. Then Ian got here a number of weeks later, and thousands and thousands evacuated.

Granted, Kraken sounds a bit extra ominous than Earl. (Of all of the labels that may very well be given to the newest model of a lethal virus, it’s not the perfect.) However the title is extra befuddling than terrifying: a nitwitted reference, in some way, to ferocity, absurdity, and conspiratorial delusion abruptly. Even so, a foolish title nonetheless has the advantage of being a reputation, whereas a string of numbers and letters is simply an entry in a database. Kraken doesn’t care in the event you’re afraid of COVID, and it doesn’t thoughts in the event you’re detached. It solely needs to be understood.

Isn’t that essential? A correct title eases dialog (wherever that may lead) and makes it potential to speak about what issues (and what doesn’t). Simply strive telling the general public that Hurricane Earl shall be no huge deal however Ian is a mortal menace, however as a substitute of “Earl” and “Ian” you must say “BA.2.12.1” and “B.1.1.529.” The committee that names our storms is chasing clouds as a substitute of clout; it is aware of that branding efforts make it simpler for everybody to remain knowledgeable. We’d have finished the identical for SARS-CoV-2 and handed out easy, easy-to-remember names for all of the main Omicron subvariants. (By 2021, we used Greek letters to explain every main variant.) If Kraken appears alarmist now, that’s as a result of we’re residing in a unique, dumber timeline, the place public legibility has been forbidden. Why give this subvariant a reputation, the global-health officers ask, when it isn’t actually that a lot worse than every other? However that’s an issue of their very own creation. If Kraken appears too gaudy, that’s as a result of each different latest title has been too drab.

Having helpful, catchy names doesn’t imply avoiding all abstraction. Florida residents have been glad to know, final fall, which hurricanes have been Class 2 and which have been Class 5; it might be simply as helpful to remind your self that Kraken will not be now, of its personal accord, a “variant of concern,” not to mention a “variant of excessive consequence.” Our belief in these distinctions is a product of their formality: A particular group of consultants has determined which public threats are crucial. The Kraken title, if it continues to unfold, might undermine this convenient sense of deference—and go away us in a clumsy free-for-all the place anybody might give a reputation to any variant at any time.

For the second, although, our solely recourse is to the numbing nomenclature presently in place, and the creaking paperwork that delivers it. Some other title for XBB.1.5—any higher one than Kraken—must come from the WHO, a company that just lately spent 5 months rebranding monkeypox as “mpox” and that has warned that illness names resembling “paralytic shellfish poisoning” are unduly stigmatizing to shellfish. Kraken has the essential good thing about being proper in entrance of us. It’s a silly title, however it’s a reputation—and names are good.